SOCi FOR MANUFACTURING
Finally, a localized marketing solution manufacturers can trust.
Top Manufacturing Brands Trust SOCi
Reach your customers everywhere they’re at
with the power of SOCi
In today’s digital world, consumers search for decision-making information anywhere, at any time, and on any device, expecting location-specific results. SOCi makes this possible with the tools and workflows needed to optimize local engagement to drive more customers to retailers – while ensuring your local dealers and retailers are staying on brand and protecting what matters most – your brand integrity.
What is localized marketing?
Localized marketing is the process of creating and implementing a marketing strategy that is distributed at the local level. Rather than creating a generic marketing strategy that is used nationwide, localized marketing tailors marketing efforts to local communities. Optimizing engagement through localized marketing makes it easier for customers to find a local retailer to buy your products and services.
Keep consumers immersed in your brand experience.
Studies show that 85 percent of consumers conduct online research before making a purchase, and 70 percent of these consumers use a store locator as part of their research process (Source: Nielsen; Oberlo eCommerce Report 2019). Reduce friction to purchase by delivering a branded and localized consumer journey across thousands of search-optimized dealer locator pages. By keeping your brand top of mind while the consumer searches for a local dealer, they’re more likely to convert to in-store customers.
Consistency for your brand.
We get it, as a manufacturing marketer you have the unique challenge of remaining top of mind with both your customers and dealers. Your dealers already sell multiple, often competing products, so it is crucial to remain at the forefront of this partnership by empowering them with marketing technology that amplifies your brand message and drives business into locations.
With SOCi, you can easily manage content on search and social platforms across your entire brand — at the national and local level. Our technology allows your business to share approved content with your independent dealers that sell your product and maintain on-brand messaging while ensuring your content speaks to a localized audience.
SOCi is built for all manufacturing brands.
Built for scale, SOCi empowers manufacturing brands in all industries to drive more business to independent retailers and stand out as a preferred brand across all stages of the local consumer journey.
We’ve empowered manufacturers in these spaces:
- Cosmetics, Beauty Supply & Personal Care Products
- Food & Beverage
- Hand, Power & Lawn Care Tools
- Industrial Machinery & Equipment
- Automotive & Related Parts
- Boats & Submarines
- Building Materials
- Chemicals & Related Products
- Computer Equipment & Electronics
- Medical Devices & Pharmaceuticals
- Photographic & Optical Equipment
- Sporting Goods
- Textiles & Apparels
- Watches & Jewelry
Everything you need to manage localized marketing at-scale.
Quantify, validate, and easily present the success of your marketing efforts at the national, regional, or local level.
With adjustable manager permissions settings, customizable email notifications, and a streamlined approval process, SOCi can be fully customized to fit your needs.
SOCi now offers the same performance and ease of use, available on mobile. Increase local level adoption by empowering users to see every alert, respond to reviews and comments even faster, and create social media content on the go.
Don’t have the time or resources to manage your localized marketing strategy? Let the professionals at SOCi do it for you. The best part — we guarantee results!
Ready to take your localized marketing to the next level? Request your free demo today.
What our customers say about SOCi
“SOCi is allowing us to push branded content to our retailers, but it’s also allowing them to have a local voice in their marketplace.”
Local Marketing Manager
“Locating a dealer is a critical function of the ECHO-USA website. Through our partnership with SOCi and the redesign of dealer pages, we’ve enhanced the user’s experience and enabled them to get an ECHO product in their hands faster and easier.”
Director of Marketing
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